Scorpio szn in the middle of cuffing season? Buckle up, daters.
Astrology is at the crux of our Instagram feeds and TikTok FYPs. Love, tolerate, or despise them, zodiac signs have infiltrated daily life – and the dating scene.
Hinge has added a new feature catering to this obsession, allowing users to add their sun signs to their profiles.
The Match Group-owned app is joining the likes of Bumble, which introduced zodiac signs to profiles in late 2018, much to the excitement of certain users. The app even allowed daters to filter potential matches by astrology, so those constantly looking to avoid certain signs got their wish.
The app took the plunge into astrology-based dating based on user research. The dating app found that astrology is « immensely popular » amongst single people, especially LGBTQ users. Hinge found LGBTQ users are 86 percent more likely than heterosexual users to add their zodiac signs to their profiles.
Alongside the addition of the cosmic feature, Hinge is also letting daters add pets to their profile vitals. Users can indicate which pets they have, if any. In the words of the app, « Let people know you’re a package deal. » In research carried out by the app, Hinge found that 59 percent of users enjoyed talking about their pets with new dates, while 60 percent said the addition of pets to their dating profiles helped them express who they are.
Both new additions offered by Hinge comes after a flurry of profile additions from the app. Hinge recently added polls and video prompts, diversifying profiles and aiming to spark conversation.
Our biggest takeaway? Your sun sign may be the reason someone bothers to reply to one of your Hinge prompts. Or their justification for not letting the conversation go anywhere at all.
