a man in glasses excitedly holding a macbook amid a group of amazon boxes

UPDATE: Oct. 11, 2022, 10:45 a.m. EDT This post has been updated with the latest and greatest Prime Early Access Sale deals.

This week’s inaugural Prime Early Access Sale isn’t just another Prime Day-style savings event. It’s a chance for Amazon to prove itself in what’s panning out to be a highly competitive holiday shopping season. Can the retail giant come up with deals that are so good, they convince consumers not to defer until Black Friday (or check things off their wishlist elsewhere)?

If the first few hours of the Prime Early Access Sale are any indication, the answer is a surprisingly enthusiastic « yes »: We’re seeing tons of record-low prices across almost every department so far, from Alexa-enabled smart home devices to TVs, video games, robot vacuums, kitchen appliances, pet essentials, outdoor gear, and even new Apple gadgets. We’ll be monitoring and keeping track of the most « worth it » buys in a running list (below) as the sale progresses through Oct. 12, so bookmark this page and check back often to see if the momentum holds.

Note: All newly added deals are marked with a ✨, while deals with a strikeout were either sold out or no longer available at their sale price when we last looked. Anything marked with a 🔥 has dropped to an all-time low price.

Amazon device deals

Blink

Echo

eero

Fire tablets

Fire TV

Halo

  • Halo Band$39.99 $69.99 (save 43%) 🔥

  • Halo View — $44.99 $79.99 (save 44%) 🔥

Kindle

Luna

TV deals

Gaming deals

Headphone and earbud deals

Note: For AirPods and Beats, keep scrolling to the « Apple deals » section.

Apple deals

AirPods

Apple TV

Apple Watch

Beats

iPad

MacBook

Vacuum deals

Kitchen deals

Home deals

Fitness deals

Outdoor deals

Beauty deals

Pet deals

Toy deals