Samsung TV in room with colorful LED lights near gaming chair

UPDATE: Jul. 7, 2023, 12:15 p.m. EDT This story has been updated with the latest 4K and 8K TV deals. Check out our favorites below:


Upgrading to a 4K TV — even a QLED or OLED — no longer has to be an intimidating financial setback. High-quality TVs featuring punchy colors, decipherable shadows, and smooth transitions have become increasingly affordable for regular consumers, made even more budget-friendly by frequent sales from retailers like Best Buy, Walmart, and Amazon. Here are our top picks ahead of Prime Day.

TV deals are categorized by brand, then listed in order of size (smallest to largest) and price (lowest to highest).

Samsung TV deals

Why we love it

The big-but-not-too-big size of our favorite TV for sports is just shy of a whole $1,000 discount. Hyped as one of the brightest TVs on the market, Samsung’s QN90B offers the brightness, precision, and glare control needed for crisp daytime viewing.

More Samsung TVs on sale

LG TV deals

Why we love it

QNED is a mashup of LG’s NanoCell technology and quantum dots (which amp up color depth using an extra light filter of nanoparticles) and the backlighting of mini LEDs (like regular LEDs, but smaller for extra precision). This XL version of the budget-friendly 80 Series QNED stretches those bright, saturated scenes across what’ll feel like the entire wall.

More LG TVs on sale

Sony TV deals

Why we love it

The 55-inch version of Sony’s luxury OLED TV is somehow seeing a bigger discount than the more expensive 65-inch model. Bringing that « O » on board significantly upgrades the TV’s picture quality, especially in dimly lit rooms and dark, shadowy scenes. OLED doesn’t require an external backlight. Instead, they use organic light-emitting diodes. These self-lit pixels are individually controlled by the TV itself based on the content and lighting of the room, offering more precise contrast than LED or QLED.

More Sony TVs on sale

Other TV deals from Amazon, TCL, Vizio and more

Why we love it

You can’t not take advantage of Amazon’s flagship 4K TV being under $100 — that’s an unbelievably rare price for a 43-inch 4K model from any brand. (If you’re one of the lucky Prime members who has this invite-only deal unlocked, you’ll make it work.) The Omni is the smoothest way to experience Amazon’s crowd-favorite Fire TV platform and intuitive app navigation. The two larger Omni sizes get particularly good marks for their crisp HDR handling due to their support for Dolby Vision.

More TCL TVs, Vizio TVs, Fire TVs, and more on sale