Tribune Online
A Chatham House of horror
Chatham House, while trying to repackage and market Bola Ahmed Tinubu, ended up de-marketing itself. While trying, albeit strenuously, to rebrand Bola Ahmed Tinubu, Chatham House ended up eroding its own brand personae. Its brand equity went bearish like a bad stock cascading down the index on a bad day on the FTSE or the […]
